Abstract
The Facebook has become an essential part of almost every college going students’ daily life and while a large number of students seem to get advantages from use of the Facebook by exchanging information for educational goals, make friends, and other activities. There is no or little study on identifying factors affecting Facebook addiction at Patuakhali District in Bangladesh. Thus, our objective was to overcome this gap. Using survey, this study adopts a quantitative research method. The survey questionnaires were randomly distributed among 105 respondents from various colleges of Patuakhali area at the class time to collect data. College going students have a great time and fun by using Facebook. However, it is beneficial to social and personal life of users but truly Facebook has some negative effects for its users because of heavy and aimless usages. Definitely, the most important of these problems is Facebook Addiction. This study shows that self-control, parental behavior and academic performance have the significant negative relationship with Facebook addiction. On the other hands, social connection and social isolation have the significant positive relationship with Facebook addiction. It is recommended that college going students should be conscious on any danger that can hamper their valuable career.