Abstract
This work has as main objective to demonstrate the importance of social responsibility as a way to strengthen human rights in post- modern society. Specific objectives were outlined: contextualization of a global society and that uses of new communication technologies, treatment of relevance obtained by Human Rights in this society, as well as affirming the need to adapt the organizational communication to the historic moment. The methodology for this study was exploratory method based on library research and documentation. The main conclusion of this work is the need to disseminate and strengthen Social Responsibility in today's society as an affordable and effective way of preserving human rights.