Abstract
On dating apps, the image that users project of themselves, especially in terms of physical attributes, is important. This study explored how individuals of different generations and genders present their desirability through photos and self-descriptions—‘bios’—on their Tinder profiles. Through a virtual ethnographic study, 400 profiles of users aged 18–70 years were analysed and grouped into generation- and gender-based categories. The photographs were thematically analysed using observation matrices and descriptions. The results showed that, although all groups try to present themselves positively, generation- and gender-based differences exist in how individuals present their physicality through photographs (postures, angles, type of photo, place, facial expressions, body stereotypes, sexualisation) and bios. With respect to generations, these differences are attributable to the values and preferences of each group. Regarding gender differences, the influence of sociocultural stereotypes and ideals of femininity and masculinity is observed.
Keywords
References
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