Agenda Building Strategies of the National Awakening Party in Tulungagung Regency during the 2024 Elections

Umi Kulsum Zaizafun; Rachmat Kriyantono

doi:10.18535/sshj.v8i07.1227

Abstract

This is the qualitative descriptive agenda-building phenomenon study of the National Awakening Party campaigns widely known as Partai Kebangkitan Bangsa, PKB, in Tulungagung during the 2024 election. It describes and explains phenomena without manipulating variables or interventions, providing depth of understanding of context, characteristics, and dynamics of events. The success of PKB's agenda setting in Tulungagung was corroborated by the party itself, which won 9 seats in the regional parliamentary body compared to 7 in 2019. More success was accounted for with regard to the comprehensiveness of the process: from internal operations that had closed and later opened meetings, sessions consolidating PKB visions and missions, down to aligning candidate training. Afterwards, it was followed by a string of thematically based events, which took up matters such as agricultural policy, effective political participation of youth, and promotion of small businesses. These activities mobilized different sets of voters and culminated with the grand finale of this campaign. Such multi-dimensional effort outperformed the electioneering goals set by the party, and efficiency of the party's agenda-building operations was more than well attested. The present paper enlightens on how to mount a political campaign and reinforces tailored and inclusive agenda building. Hence, these results provide real practical implications for the political communication and campaigning strategies to enable success at the polls.

Keywords

Political CommunicationAgenda BuildingPublic RelationCampaign Strategy

References

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[refR-2] Awaludin, P. (2023). Strategi Komunikasi Politik Anggota Legislatif Terpilih Partai Kebangkitan Bangsa Pada Pemilu 2019 di Salatiga. Jurnal Kopis: Kajian Penelitian Dan Pemikiran Komunikasi Penyiaran Islam, 5(2), 96–106.Google Scholar ↗

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[refR-4] Conway-Silva, B. A., Filer, C. R., Kenski, K., & Tsetsi, E. (2017). Reassessing Twitter’s Agenda-Building Power. Social Science Computer Review, 36(4), 469–483.Google Scholar ↗

[refR-5] https://doi.org/10.1177/0894439317715430DOI ↗Google Scholar ↗

[refR-6] Dumouchel, D. (2022). Non-Linear Agenda-Building: The Impacts of Media Storms During the 2015 Canadian Election. Party Politics, 29(6), 1100–1112. https://doi.org/10.1177/13540688221122313DOI ↗Google Scholar ↗

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[refR-8] Elfrida, S. V. (2015). Proses Membangun Agenda Setting Kebijakan Pada Portal Berita Pemerintah Dan Kesesuaiannya Dengan Agenda Media Online. Jurnal Masyarakat Telematika Dan Informasi, 6(1), 13–26. https://media.neliti.com/media/publications/233787-proses-membangun-agenda-setting-kebijaka-2532164e.pdfGoogle Scholar ↗

[refR-9] Gonçalves, G. (2014). Political Public Relations: Origins, Challenges and Applications. Comunicação E Sociedade, 26, 99–107. https://doi.org/10.17231/comsoc.26(2014).2028DOI ↗Google Scholar ↗

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[refR-12] Haris, M., Yuwono, T., & Sardini, N. H. (2020). The dynamics and existence of Islamic party in 2019 general election: case study of Prosperous Justice Party (PKS). Indonesian Journal of Islam and Muslim Societies, 10(2), 409–432. https://doi.org/10.18326/ijims.v10i2DOI ↗Google Scholar ↗

[refR-13] Iqbal, M. M., & Kurniawan, A. S. (2020). Mekanisme Rekrutmen Calon Legislatif Perempuan dalam Pemilihan Legislatif Tahun 2019 (Studi di DPC Partai Kebangkitan Bangsa Kabupaten Malang). Jurnal Pemerintahan Dan Politik, 5(2), 50–57. https://doi.org/10.36982/jpg.v5i2.1030DOI ↗Google Scholar ↗

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[refR-16] Kriyantono, R. (2013). Manajemen Periklanan: Teori dan Praktik. Universitas Brawijaya Press.Google Scholar ↗

[refR-17] Kriyantono, R. (2015). Konstruksi Humas Dalam Tata Kelola Komunikasi Lembaga Pendidikan Tinggi di Era Keterbukaan Informasi Publik. Jurnal Pekommas, 18(2), 117–126.Google Scholar ↗

[refR-18] Kriyantono, R. (2017). Teori-teori public relations perspektif barat & lokal: Aplikasi penelitian & praktik. Kencana.Google Scholar ↗

[refR-19] Kriyantono, R. (2019a). Pengantar Lengkap Ilmu Komunikasi Filsafat dan Etika Ilmunya Serta Perspekfif Islam. Prenada Media.Google Scholar ↗

[refR-20] Kriyantono, R. (2019b). The Implementation of Permenpan-RB No 29/2011 in Crisis Management of Government Public Relations. Komunikator, 11(2). https://doi.org/10.18196/jkm.112023DOI ↗Google Scholar ↗

[refR-21] Kriyantono, R. (2021). Teknik praktis riset komunikasi kuantitatif dan kualitatif : disertai contoh praktis skripsi, tesis, dan disertasi riset media, public relations, advertising, komunikasi organisasi, komunikasi pemasaran (2nd ed.). Prenada Media.Google Scholar ↗

[refR-22] Le, Y., & Bi, R. (2017). Televised Debate and Press Agenda: Testing the Agenda-Building Effects in the Case of 2014 Taipei Mayor Election. Destech Transactions on Economics Business and Management, apme. https://doi.org/10.12783/dtem/apme2016/8808DOI ↗Google Scholar ↗

[refR-23] Nisahati, D. R. (2022). "Agenda Building on the Online Petition “Free Covid-19 Vaccines for All Indonesians!” https://doi.org/10.15405/epsbs.2022.01.02.33DOI ↗Google Scholar ↗

[refR-24] Nurussa’adah, E., Sumartias, S., & Priyatna, S. (2018). Political Communication Activities of Partai Keadilan Sejahtera (PKS) in the Openness of Ideology.Google Scholar ↗

[refR-25] Octariani, R. (2022). Strategi Pengkaderan Perempuan pada Partai Kebangkitan Bangsa di DPW Provinsi Lampung. Universitas Islam Negeri Raden Intan Lampung.Google Scholar ↗

[refR-26] Putra, G. K., Sumadinata, W. S., & Paskarina, C. (2022). Strategi Politik Partai Kebangkitan Bangsa Jawa Barat Dalam Menyasar Pemilih Muda Pada Pemilihan Legislatif Daerah 2019 Di Jawa Barat. JANE - Jurnal Administrasi Negara, 13(2), 312. https://doi.org/10.24198/jane.v13i2.38013DOI ↗Google Scholar ↗

[refR-27] Qodarsasi, U., & Ghofur, A. (2020). Politea : Jurnal Pemikiran Politik Islam The Dynamics of Islamic Political Parties Amid Indonesian Multicultural Society. 3(1). http://journal.iainkudus.ac.id/index.php/politeaGoogle Scholar ↗

[refR-28] Rachmawati, F. (2022). Peran Agenda Building Bagi Public Relations. JISPENDIORA : Jurnal Ilmu Sosial, Pendidikan Dan Humaniora, 1(1), 08–18. https://doi.org/10.56910/jispendiora.v1i1.57DOI ↗Google Scholar ↗

[refR-29] Rice, C., & Taylor, M. (2020). ‘What They Say Peters Down’: How Non-Profit Leaders Assess the Trustworthiness of Government – Elite Discourse and Distrust in Post-Conflict Northern Ireland. Public Relations Inquiry, 9(3), 237–256. https://doi.org/10.1177/2046147x20920808DOI ↗Google Scholar ↗

[refR-30] Rice, C., Taylor, M., Widodo, A. S., Dani, R., & Gonçalves, G. (2014). ‘What They Say Peters Down’: How Non-Profit Leaders Assess the Trustworthiness of Government – Elite Discourse and Distrust in Post-Conflict Northern Ireland. Warta Iski, 26(3), 94–106. https://doi.org/10.17231/comsoc.26(2014).2028DOI ↗Google Scholar ↗

[refR-31] Seethaler, J., & Melischek, G. (2019). Twitter as a Tool for Agenda Building in Election Campaigns? The Case of Austria. Journalism, 20(8), 1087–1107. https://doi.org/10.1177/1464884919845460DOI ↗Google Scholar ↗

[refR-32] Siregar, M. Y., & Setiowati, E. (2022). Pengaruh Program Galeri Sport Di Trans 7 Terhadap Persepsi Penonton Tentang Persepakbolaan Di Indonesia. Inter Script : Journal of Creative Communication, 3(1), 1–13. https://doi.org/10.33376/is.v3i1.545DOI ↗Google Scholar ↗

[refR-33] Widodo, A. S., & Dani, R. (2023). When the President Endorses the Nation’s Next Leader: Detecting the Concept of Power in Javanese Culture Through Presidential Communication. Warta Iski, 6(1), 94–106. https://doi.org/10.25008/wartaiski.v6i1.223DOI ↗Google Scholar ↗